Satellites Park Hotel
As founder and creative director of Satellites Park Hotel, I led the creation of a luxury men's underwear brand that merges Mediterranean nostalgia with bold, modern storytelling.
From conceptualizing the brand's identity to designing premium products in cotton and Italian silk, every detail was crafted to evoke self-expression and effortless sophistication. I directed all aspects of the brand’s launch, including campaign production, art direction, marketing strategy, and web design.
The website, designed with a sleek and intuitive interface, reflects the brand’s ethos through immersive visuals and a seamless user experience, blending storytelling with e-commerce functionality.
By building an evocative and aspirational universe, I developed a cohesive brand language that resonated with a discerning audience.
This project highlights what I can do to shape compelling brands through strategic insight, creative vision, and meticulous execution across every touchpoint.
During our long-term collaboration, Han Kjøbenhavn sought to elevate their storytelling through impactful brand activations. A standout example is our collaboration with the working-shoe brand Airtox.
For the Airtox x Han Kjøbenhavn campaign, we drew inspiration from the nostalgic unexpected aspects of suburban Danish life. By tapping into the irony of a working-class upbringing, we crafted a universe rich in contradictions: joyfulness and darkness, innocence and intimidation.
The campaign featured meticulously chosen models dressed in hand-crafted costumes, creating a striking visual narrative. We communicated this narrative across social media platforms, leading to significant in-store success and a memorable brand experience.
HAN KJØBENHAVN
When Nikolaj Størm approached me, his eponymous brand was underperforming on social media, with stagnant sales and limited success in performance marketing.
To address these challenges, I devised a comprehensive multi-step brand activation strategy, launching with a targeted social media competition campaign aimed at generating newsletter leads and fostering a more engaged, loyal community.
The impact was immediate and remarkable. Within days, we amassed hundreds of new newsletter subscriptions and social media followers. The campaign's centerpiece, a captivating video, became the most-watched in the brand's history, driving unprecedented engagement and revitalizing the brand's online presence.
NIKOLAJ STøRM
When I joined MessyWeekend, the company was struggling to define its brand identity and to craft a compelling narrative that resonated across multiple media channels. As the Creative Director, I spearheaded a bold reimagining of their storytelling, aligning it with the edgy, vibrant essence of their brand name.
We developed a youthful, dynamic universe that not only captured attention but also fostered deep connections with a broader audience. By leveraging a transmedia approach, we seamlessly integrated this narrative across various platforms, cultivating a loyal and engaged community.
Following this brand transformation, MessyWeekend experienced exponential growth in both business metrics and social media presence, solidifying its position as a standout brand in the market.
MESSY WEEKEND
Son of a Tailor, like many of my clients, faced challenges in harnessing the potential of new media advertising. As part of our ongoing collaboration, I developed and executed a cross-media strategy centered on user-generated content.
By activating and coordinating a network of digital creators, we crafted a cohesive narrative that spanned multiple channels, boosting customer trust, enhancing brand awareness, and ensuring a consistent brand identity.
This user-generated content initiative marked the beginning of a transformative strategy that tapped into the untapped potential of new media advertising, driving significant engagement and positioning Son of a Tailor for sustained success in the digital landscape.
Son of a tailor
CHANGE Lingerie, a cherished brand among Danish women, sought to refresh its brand appeal and modernize its identity. Known for their aggressive discount marketing strategies, they wanted to explore new avenues for growth.
In our collaboration, we launched a dynamic strategy to revitalize the brand. We initiated vibrant TikTok campaigns, revamped digital communication aesthetics across platforms, and infused storytelling into every creative endeavor.
Our partnership was a valuable experience, showcasing the power of evolving strategies in a dynamic market landscape. Through our efforts, we highlighted the importance of engaging and innovative brand narratives while respecting their established discount strategy, setting the stage for future growth and success.